It’s Not That Easy Being Green
This past weekend we received at our home a booklet of coupons from a national supermarket chain. No big deal; we get them all the time. But this one was different. This particular circular pitched only environmentally friendly products offered by this particular chain.
In a couple of days my wife and I are flying to Denver to attend our daughter-in-law’s graduation from a local college. She will be graduating with a degree in “sustainable design”; a course of study that didn’t even exist all that many years ago.
Beginning some time last year, I began to notice continuing legal education courses being offered on such topics as “Environmental Issues for Business Lawyers” and “Green Building and Sustainable Development.”
So what do these three seemingly unconnected observations have in common? Simply that “green” is everywhere. Terms like “eco-friendly’, “global warming/climate change”, “renewable energy”, “sustainable design” and “carbon footprint” have become part of our daily lexicon. A few years ago we could feel good about ourselves if we separated the glass from the paper and metal in our curbside recycle bins. Unfortunately (or, perhaps I should say, fortunately) that’s not enough anymore, and never will be again.
So what does any of this have to do with the practice of law you might ask? The answer is “more than any of us can possibly imagine.” A recent presenter at a seminar I attended referred to the legal implications of the environmental movement as a “rapidly approaching legal tsunami.” Local, state and federal governments (the United States and globally) are rushing to enact mandates that require the use of newly developed and evolving technologies to meet standards that are constantly evolving. Even without mandatory regulatory compliance, everyone just seems to want to do what’s right for the environment.
An example of just the tip of this iceberg (from a legal perspective) can be found in an article in the March/April 2009 edition of “GreenSource-The Magazine of Sustainable Design” titled “Searching For Clarity Amid Green Certifications.” The article quotes Scot Case, executive director of the EcoLogo Program, one of the oldest North American environmental product-labeling programs, as saying: “There are more than 400 environmental labels floating around…and some are completely meaningless.” The article points out the problems with environmental claims made by some in the building products industry seeking to capitalize on the newfound environmental awareness and contains a guide to sort through the “chaos of competing certification programs.”
From a legal standpoint, the potential for abuse is staggering. Assume, for example, that your city council mandates (or, at least, strongly encourages) that the addition you want to make to your building must meet certain standards for sustainable design. You contract with a builder who holds himself out as knowledgeable and competent in the field of sustainable design. You later find out that whatever certification he or she had, was not credible. You also find out that the certifications attached to the building components and systems were meaningless, as a result of which, you can’t meet the regulatory standards. In the process, you have already vastly exceeded your budget.
And, what about just plain defrauding consumers with baseless eco-friendly claims? Well-meaning people who just want to do the right thing for the environment, being taken advantage of by unscrupulous manufacturers and advertisers; seems to give new meaning to the doctrine of “caveat emptor.”
The attorneys at Wright Penning & Beamer are dedicated to helping our clients in every sector of our practice, work through this constantly evolving maze. We are seeking out and taking advantage of learning opportunities and are forming networks with experts, all with the goal of giving our clients the answers they need and the best possible representation in dealing with the legal aspects of “green.”
“It’s Not That Easy Being Green.” Near as I have been able to find out, those words were first sung by Kermit the Frog in an episode of Sesame Street dating back to approximately 1969. Kermit seems to have been a prophet.
Duane L. Reynolds
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A few weeks ago I posted a blog about 